The European Commission has asked the Rapid Fashion Retail to provide internal documents and more detailed information on risks linked to the presence of illegal goods and contained in its market, the EU executive said Thursday.

Shein said he appreciates “efforts that improve confidence and security for European consumers when they buy online.”

The commission said that SHEIN had given a deadline of February 27 to provide detailed information on the measures it has adopted to mitigate the risks related to consumer protection, public health and user welfare.

According to the powers granted by the Digital Services Law (DSA), the Commission also asked the Chinese Retail on the transparency of its recommendation systems, access to data for qualified researchers and requested details about the protection of the personal data of the personal data of Users.

He added the request related to an ongoing DSA investigation against Shein, which was founded in China and is based in Singapore. The commission has also been investigating Shein Rival Temu, part of the Holding of Chinese Electronic Commerce PDD, under the DSA.

On Wednesday, the commission said that Temu and Shein, who are working for an OPI in London this year, would be responsible for the sale of insecure products on their platforms, as part of an offensive in cheap electronic commerce imports to the European Union (EU).

He said that his concerns were activated for about 4.6 billion plots worth less than 150 euros ($ 155.39) bought online and imported to EU tax free last year, equal to 12 million plots per day , of 91% of which came from China. The number of shipments was double that in 2023.

The EU executive, who has proposed customs reforms, including the completion of tax exemption for low value shipments, said Wednesday that aimed to present some of the changes to 2026 instead of 2027.

As part of the tariffs on China, the administration of the president of the United States, Donald Trump, this week gave companies a little more than 48 hours of warning of the end of their equivalent provision of “Minimis”, used by retail , including Temu and Shein, to import packages worth less than $ 800 from China. .

($ 1 = 0.9653 euros)

Topics Europe